YOUR BUSINESS PARTNERS IN MEXICO

mextend serv mark - ABOUT US

MARK HOLTHUIZEN

President

Mark is a multi-lingual sales professional who has been working and living in Mexico for over 15 years. He initially moved to Mexico in 1999 to build up a factory producing PVC playballs for the South-American toy market. In 2002 he accepted a new challenge as Sales Manager at KeyTec Mexico, a former division of Philips Electronics, specialized in injection molding & metal stamping for the automotive and electronics industry. It was there where he developed his interest and skills in sales and market development. In 2004 KeyTec invited him to work as a interim Project Manager at a subsidiary in Suzhou, China. By the end of 2004, Mark returned to Holland to work as Sales Manager South-America in the non-woven industry. He however already had lost his heart to Latin-America and soon decided to move back to Mexico to become Sales Director Americas at Cedap, a packaging producer for the food and medical industry. On his last assignment as Global Sales Director in the agave syrup & tequila industry, Mark led sales teams globally and successfully closed Joint-Ventures in Hong Kong, India, US and Mexico. In 2016, Mark realized it was time for a new step in his career and Mextend was formed.

OCTAVIO CERVERA

Vicepresident

Dynamic business leader with track record of success as marketing practitioner and marketing consultant.  Astute problem-solver, with unique strength in blending creative-thinking with data analysis to develop powerful customer engagement strategies; includes: segmentation and targeting strategy, positioning strategy, communications strategy, portfolio strategy, creative development, and new product innovation.

Octavio brings over 20 years of experience and also the Founder and CEO of COLATERAL ADVANCED MARKETING a recognized marketing and innovation agency that creates connected experiences, products and services and pioneer in the inbound sales and inbound marketing systems in México . He has defined the strategy and vision for Mextend & Colateral while working closely with clients, including Pepsi, Nike, Boehringer-Ingelheim, Fresenius Medical Care, Synthon, Sauza, among many others.

Octavio works daily with startups, local and international companies as they iterate toward the most powerful opportunities within their grasp in México. He is advisor to clients in consumer and business-to-business environments. Octavio provides strategic insights on sales efficiency, sales performance, strategic account management, and brand development. He has been on the forefront of practicing an integrated approach to revenue generation that closely aligns the sales, marketing, and account management functions of an organization

 

mextend serv octavio - ABOUT US
mextend serv harmen - ABOUT US

HARMEN VAN KAMP

Sales Executive Mining

WE ARE YOUR BUSINESS PARTNERS IN MEXICO

mextend serv mark - ABOUT US

MARK HOLTHUIZEN

President

Mark is a multi-lingual sales professional who has been working and living in Mexico for over 15 years. He initially moved to Mexico in 1999 to build up a factory producing PVC playballs for the South-American toy market. In 2002 he accepted a new challenge as Sales Manager at KeyTec Mexico, a former division of Philips Electronics, specialized in injection molding & metal stamping for the automotive and electronics industry. It was there where he developed his interest and skills in sales and market development. In 2004 KeyTec invited him to work as a interim Project Manager at a subsidiary in Suzhou, China. By the end of 2004, Mark returned to Holland to work as Sales Manager South-America in the non-woven industry. He however already had lost his heart to Latin-America and soon decided to move back to Mexico to become Sales Director Americas at Cedap, a packaging producer for the food and medical industry. On his last assignment as Global Sales Director in the agave syrup & tequila industry, Mark led sales teams globally and successfully closed Joint-Ventures in Hong Kong, India, US and Mexico. In 2016, Mark realized it was time for a new step in his career and Mextend was formed.

mextend serv octavio - ABOUT US

OCTAVIO CERVERA

Vicepresident

Dynamic business leader with track record of success as marketing practitioner and marketing consultant.  Astute problem-solver, with unique strength in blending creative-thinking with data analysis to develop powerful customer engagement strategies; includes: segmentation and targeting strategy, positioning strategy, communications strategy, portfolio strategy, creative development, and new product innovation.

Octavio brings over 20 years of experience and also the Founder and CEO of COLATERAL ADVANCED MARKETING a recognized marketing and innovation agency that creates connected experiences, products and services and pioneer in the inbound sales and inbound marketing systems in México . He has defined the strategy and vision for Mextend & Colateral while working closely with clients, including Pepsi, Nike, Boehringer-Ingelheim, Fresenius Medical Care, Synthon, Sauza, among many others.

Octavio works daily with startups, local and international companies as they iterate toward the most powerful opportunities within their grasp in México. He is advisor to clients in consumer and business-to-business environments.

Octavio provides strategic insights on sales efficiency, sales performance, strategic account management, and brand development. He has been on the forefront of practicing an integrated approach to revenue generation that closely aligns the sales, marketing, and account management functions of an organization

mextend serv harmen - ABOUT US

HARMEN VAN KAMP

Sales Executive Mining